Experience the thrill of Gulf Coast fishing with the robust and reliable range of original Russelure products. Made in the USA since 1947, our lures are the trusted choice of seasoned anglers and novices alike.
All Russelure products are made in the USA, ensuring that you get nothing but the best quality fishing lures. We believe in the value of a great fishing experience, and that's what we aim to provide with every lure we create.
Experience the difference of using original Russelure products. Check out our lures today and make your next fishing trip the best one yet.